Snohomish County Seeks Input of Residents to Help
Guide Branding Process
The Snohomish County Tourism Bureau is currently undergoing a research process to identify Snohomish County's best "brand" position in the tourism marketplace. Partnering with the Tourism Bureau in this endeavor is North Star Destination Strategies, an expert in community branding with experience working with destinations such as Snohomish County all over the U.S. According to North Star CEO Don McEachern, at the heart of Snohomish County's tourism brand will be the its competitive differentiator -- what makes the community special to visitors so it can stand out in the marketplace. And one of the best places to find that figurative nugget of marketing gold is in the hearts and minds of the people who call Snohomish County home.
To achieve this goal, North Star developed a customized Online Communitywide Survey. The questionnaire has been carefully crafted to determine the county's strengths, challenges and opportunities as a destination. All residents are invited and encouraged to participate in this important initiative. Surveys are to be completed online and submitted electronically.
The survey can be found by following the link below.
"We have partnered with more than 150 communities nationwide and I can't emphasize enough the importance of insights gleaned from community members," stressed McEachern. "To learn what makes a community special, you have to go to the people who spend more than just their money and time there. You have to go to the people who have their business there, and the people who spend their lives there."
Your survey will remain confidential, and the information will only be presented in total. The tourism bureau only sees the information in aggregate. In order to expedite this process, the survey must be completed no later than August 29, 2012,
We would very much like to hear from you!
Thank you in advance for your input and cooperation. If you have any questions, please feel free to contact me at (425)348.5802, extension 11 or by email at amy@snohomish.org.
If you are interested in learning more about Snohomish County's branding initiative, visit www.snohomish.org/informationandrequests and click on "Rebranding". To learn more about North Star Destination Strategies, go to www.northstarideas.com.
Best Regards,
Amy Spain
Executive Director
Snohomish County Tourism Bureau
1133 164th Street SW, #204
Lynnwood, Washington 98087
425.348.5802
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